Honest. Wholesome. Quality.
Custom Formulation
Your vision, our expertise. Whether you have a clear idea or need an existing product reverse engineered, our chemists can craft the formula.

Your vision, our expertise
Our capabilities
We have the expertise and dedication to turn your vision into a real product. We are FDA-licensed and compliant, OTC certified, and follow Good Manufacturing Practices. We hold a California State Cosmetic License, are CBD Manufacturing Certified and are PETA Approved.
Our formulations use fine all-natural ingredients and current technology. Whether you have a clear vision or need an existing product reverse engineered, we can craft a wide range of formulations, including:
- Self-tanning sprays and creams
- Skincare lotions, serums, scrubs, masks and cleansers
- Bath bubbles, oils and salts
- Spa and body care products
- Massage oils and creams
- Hair care shampoos and conditioners
- Hair styling pomades, gels and lotions
Pricing
Types of custom formulations
Develop your unique formula
If you have a specific formula in mind that fits your brand's vision, we can help. While we formulate our own products, we also offer the capability to develop your own custom formula.
Minor formula adjustments
A single, minor change to an existing Sjolie formula, such as a new fragrance or a special extract.
R&D fee $1,500 · MOQ 1,200 units per formula · 5–8 weeks lead time.
Comprehensive custom projects
Multiple changes to an existing Sjolie product, reverse engineering another brand's formula, or a new formula from scratch.
R&D fee $2,500 · MOQ 2,000+ units per formula, depending on batch size, fill quantity and raw materials.
The process
From idea to finished product
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01
Project initiation
Once you've shaped your product ideas, submit an application for our review. We start with a detailed project outline: formula goals, packaging specifications, budget and your project blueprint.
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02
Research and development
Our team invests the hours to craft a carefully considered formula, sources the finest materials and creates a unique sample for your testing and assessment.
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03
Cost determination
Only after you approve the sample do we total the material and labor costs: ingredients, materials, production time, fees and filling.
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04
Product ordering
You order your exclusive product at the agreed Minimum Order Quantity (MOQ) and price. We produce and ship the finished batch to your facility, ready for distribution.

Research and development
What is the R&D process?
Our Research and Development process supports you at every stage of product development: a thorough exploration of formulations, packaging and creative elements, focused on innovation, quality and customization, so your vision is not only realized but elevated.
- Dedicated communication: a direct contact on our R&D team who keeps you informed at every step.
- Multiple revisions: up to three revisions with samples; each additional revision is $250.00 per SKU.
- Data collection and raw material sourcing: we gather what your product needs and source the finest raw materials.
- Quality control and product testing: rigorous testing so your formula is set for success.
- Retail partner testing: some retailers (such as QVC) require extra testing; the customer obtains those certifications.
Why Sjolie
Why custom formulate with Sjolie?
Choosing the right partner for custom formulation matters. Here's why brands choose Sjolie White Label to bring their product to life.
01 · Setting the standards with credentials
Our Organic Certification (OCT) and Good Manufacturing Practices (GMP) certification reflect our dedication to high-quality formulations that meet and exceed regulatory requirements.
02 · Backed by seasoned chemists
Our R&D is steered by experienced chemists with decades of collective expertise, whether you have a clear vision or need an existing product reverse engineered.
03 · Guidance from licensed professionals
Licensed beauty professionals act as your liaisons, with advice from choosing the ideal formula to selecting packaging.
04 · A holistic approach to beauty innovation
Crafting a beauty product goes beyond the formula; it's about creating an experience. We see your project through from concept to launch.
05 · Tailored products for your brand
Sustainable packaging, specific ingredient preferences or a particular aesthetic: our customization options make your product stand out.
Get started
Want to learn more?
Sjolie White Label is your partner in bringing your brand's vision to life. Our experts in product development and formulation create products that align with your brand's identity.